Optin Page – Overview

This is how you create your blog series. Clarity trumps creativity!

These are two of the most powerful copy words that we can use. ‘So what’ or ‘so that’, it’s going to do this, so what? So that they can (Blank.) You need to speak to the outcome. Ask yourself – what is wrong with my industry? What is everyone teaching that I could do differently? What is the message that’s not being said? What is the biggest problem that people are having that’s not being addressed and that will allow your lead magnet to stand out far more than anyone else’s. Make it specific. Speak to the outcomes so that it’s clear and find a way to differentiate it.