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How to Define Your Ideal Client: Developing a Client Profile

Let’s not beat around the bush here, most businesses struggle to find clients on a regular basis. And there’s plenty of evidence to prove it.

The reality is, your ideal client is a person. They work in different positions, have various responsibilities, and so on. The key to your sales success is simply being able to connect and engage with this individual.

That’s why I always recommend starting with understanding who your target ideal client is. This will influence all of your content, so it contains your keywords, and it will allow you to create blog headings that will help attract your ideal clients.

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Resources:

Ideal Client Profile Questionnaire Part 1

Ideal Client Profile Questionnaire Part 2

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Understanding Your Ideal Client