This Content Creation MAP blog covers Step 2 Funnel from the eBook ‘Ultimate Guide To Creating 22 Content Assets’ and is part 2 in a series of 7.
We all know about the many amazing benefits of blogging, social media posting, creating actionable content, creating eBook lead magnets, quizzes, webinars, workshops and 5 day challenges but one of the hardest parts is actually finding the time to sit down, write and create it all!
In today’s busy workplace, the quantity of work that needs to be completed and the speed at which we have to do it is far greater than it was just a few years ago. We need new tools and systems that help us. Or in this scenario, you just need us to do all the work for you.
When we work with you on your content keyword concepts, we look at targeting keywords that help to establish an overarching theme for your site and brand.
The Growth Funnel Journey uses 9 core modules within the Content Creation MAP that achieves new sales for your business. Join the free introduction course to learn more:
You need to do everything within your power to help search engines understand what your company and product or service is all about while at the same time giving your ideal clients your unique selling points and answering any questions they may have.
This is why we use your answers from the questionnaire to include plenty of rich content that follows SEO best practices (e.g. using headers, a great meta description, including relevant links, etc.).
Our homepage template includes images or videos along with smaller blocks of text so you can enhance the look and feel. This format quickly connects the dots for your ideal clients and persuades them to continue scrolling down to read even more rich content.
The templates make sure you provide at least a bit of social proof and a rock solid CTA.
We make sure your eBook, Free course and Quiz are above the fold and presented in an aesthetically pleasing way as not to over clutter your page.
We have made sure that this whole process is as easy as paint by numbers, which means you can fast track your SEO strategy and launch in an acceptable time frame.
When we work on your ‘SEO content creation MAP’ we decide on your ideal clients purchasing decision journey from the problem they have to the solution they are searching for. Then we use this map to help with your homepage optimisation.
When combined with the answers from your ‘SEO content creation Questionnaire’ we have everything we need to populate your homepage.
We start with your ‘Page Meta Title’, this needs to be around 60 characters and will have your company or brand name in the title as well as your target keywords.
Then we optimise your Page Meta Description, this also includes your target keywords. It is important to make it interesting so that it encourages your ideal clients to visit your website.
We look at the overall title of your page or what it is called, this must contain keywords and should be included in your page url of the page. It should tell the user exactly what they can find on this page.
I have created an introductory course that outlines how you can use content toattract ideal clients and start generating new sales, click the button to gain free access:
Your H1 Tag or main heading will be ready to paste in and your template makes sure you only ever use one h1 tag. Your H1 Tag and other sub headings will include your target keywords or related keywords.
The template reminds you to make sure every Image has the correct ALT text and are optimised with the correct filenames. It is also necessary to compress images for faster loading.
Each template creates the perfect ‘Structured Data Markup’ which means your ideal clients and search engine crawlers will understand your content.
Your Page Content will be pre-optimised for SEO that includes your target keywords and variations. They include optimised and clear CTA links (Call to Action) to help your ideal clients find your product or services pages. They have added elements to establish trust with users (testimonials, reviews etc.)
Each template is optimised for Mobile Friendliness, with an optimised Navigation Link Structure.
When you combine all of this with fast hosting, you will have a much higher chance of ranking on the search engines.
So once you have completed the ‘SEO content creation MAP’ session and completed the ‘SEO content creation Questionnaire’ you can simply copy and paste the content into your chosen ‘SEO Homepage template’.
We have created the ‘SEO Content creation MAP’ in such a way that it relates to each of the SEO page template formats.
The reason why we use a map to plan your content is that a map is a logical way of creating a step by step journey from Point A – Problem – to Point B – the Solution.
The very first thing your map needs are attention grabbing headings. You only have seconds to grab your ideal clients attention, which means you need an ultra fast way of showing how your product or service will deliver the results they need and want. Nobody will buy your product or service if they need to work out how it will help them.
In other words, when they first see your content map and read the headings, they will know exactly what your product or service is and how it will deliver the solution they are searching for.
Your Map helps to show your ideal client that you understand exactly where they are right now and where they need to be. In its most basic form, it’s a map that fast tracks their progress from point A – pain or a problem – to point B – gain or solution. This is how they will achieve the end desired results they’re ultimately searching for.
When you introduce a map from point A to point B and highlight the steps they need to take, it tells your ideal clients your product or service is relevant to them.
When you introduce and highlight the headings, you create desire. It tells your ideal clients that you are the person with the plan to help them get where they need and want to be. You give them a sense that there’s a roadmap that’s all about their future possibilities.
Your ‘SEO content creation MAP’ makes up the satellite view of their route, and highlights the turn-by-turn directions.
Your content map becomes the compass that your ideal clients need to achieve their end desired results and it allows you to deliver context rather than just content. It is the amalgamation of unique steps coming together to create one logical journey.
And this is how your social posts, blogs, lead magnets, and webpages all remain relevant and visible in today’s busy online world.
Conclusion: We help you to create a content MAP that makes sure all of your content is in context to the solution your ideal client is searching for. When your content helps your ideal client understand that you can help them achieve the results they need, you will be able to influence their purchasing decition and generate more sales.
Discover the content MAP that makes all of this possible, click to read our free eBook:
