This Voice Search blog covers Step 1 Attracting Your Ideal Client from the eBook ‘Ultimate Guide To Creating 22 Content Assets’ and is part 7 in a series of 8
Therefore content needs to respond to ICA voice search queries as well as typed keyword queries.
Voice search research is different to normal keyword optimisation research, Voice searches are fast, we can speak 150 words per minute opposed to typing 40 words per minute, it is also convenient (hands-free), and reliable (voice recognition gets increasingly accurate).
Voice search is a technology that allows users to perform a search on the internet by verbally asking a question on a smartphone, smart device or a computer. It is different from the traditional method of typing the query into a search box. A query is answered by a search engine or a digital assistant.
Similarly, Voice Search SEO requires a different path altogether.
Trying to optimize for voice search, using the same old tactics and strategies won’t lead your business ahead in a competitive world.
The research will need to be based around queries and questions as opposed to typed words. The ICA work we do at the very beginning will give you an insight into your ideal client and the kind of terms they may use to find you.
Another reason why we supply you with SEO templates is to create as many pages as you can that will use your keywords. The more pages you have that target your keywords, the easier it is for your ideal clients to find you. It also increases your search click-through rates and provides a richer experience for your ideal clients. When it comes to attracting search traffic based on your high-value keywords, it’s a numbers game and a conversion game. This is why we make sure your homepage, product or service and blog pages are all fully optimised for voice search.
When it comes to voice search it’s all about long-tail phrases and queries, because voice searches make use of natural language. The way we talk is decidedly different than the way we type. The phrases and keywords that we use while speaking to digital assistants would therefore be different than those we use when entering text in Google search.
Voice search might use complete questions or queries, but it’s also specific in nature. People do not ramble on when speaking to a digital assistant, possibly because a more specific question leads to a more accurate answer.
We provide you with the tools that help you research what kind of questions your ideal clients would most frequently use when talking to a digital search assistant. Then we make sure these questions are connected to the format of the blog posts we create for you.
We know that voice search is not a fad which is why we make sure every template and all the work we do together includes voice search. It is becoming more and more popular because it’s so easy for your ideal clients to just speak into their search device instead of typing. The results of voice queries are also faster.
To fully optimise for voice, businesses must ensure their websites are optimised for mobile, and also for local SEO as the majority of voice queries are local searches performed on mobile devices. In order for a mobile site to be of use to someone during a micro moment, it needs to load quickly, be user-friendly, contain relevant information (local SEO), and produce the right answers in response to a voice search query. Taken together, this maximizes the chances of an ideal client choosing your product or service.
Creating content around customers questions significantly increases your chances of appearing higher in voice search results. The future of voice search is not predictable. However, we do know that it is gaining considerable traction and its growth is not slowing anytime soon.
We understand the power of voice search and that is why we use templates and content mapping that optimises all of your content.
Voice search optimisation makes your content closer to the human language. Right now is the perfect time to jump on the voice SEO ship and gain an edge over your competition.
We have created three different variations of SEO friendly templates for your homepage, product/service page and blog page. Each template uses the same SEO parameters but are structured for the content they contain. This allows you to choose the templates that best suit your current website design.
You can also edit your existing page structure to use the same rules as one of our templates. The better your page structure, the better your chance of ranking higher in the search engines. If you are intentional and careful with your page structure, you will create a site that achieves search excellence.
We make sure your pages have sitelinks because they help increase the navigability of your site, point your ideal clients to the most relevant information, increase your brand’s reputation, improve user trust, help you dominate SERPs, increase clickthrough rates, and shorten the conversion funnel.
SEO-friendly websites usually get more traffic than websites that ignore search engines.
Of course, you want to put your ideal clients first. But to get the most out of your website pages, you want to design and develop your website with your ideal clients AND search engines in mind.
For maximum impact, your content needs to reach the right ideal client in the proper context – the right time and right place. Mapping out your customer’s purchasing journey with the ‘SEO content creation MAP’ helps to identify which steps they tend to take en route to purchasing your product or service.
We create a full-funnel strategy for every topical area, that generates categorical dominance, thus helping you to build trust and authority on a specific subject which positively impacts rankings and delivers content that is in context to the solution your ideal client is searching for. Download your free eBook:
