Youtube Advertising

There used to be a feeling of jumping on a new advertising trend  you might be old enough to remember “the good old days” of advertising…… and now everything has changed! What am I talking about? Video ads. Even though video ads aren’t new…there’s been a massive shift  People consume WAAAYY more videos than ever before. In the past, you could get away with image and text ads. Going forward, that’s not going to cut it. “Why is this a good thing?”, you might ask? On one side there’s massive demand (more people watching more videos)…… while on the other side, there aren’t THAT many people who run proper video ads. (Notice the word “proper”, aka video ads that actually convert). I want to help you take advantage of this trend. This is my ready-made video ad framework that resulted in a huge volume of link clicks over to lead magnets.

Here is a tested formula to use for the structure of your ad.

Instantly mention the Hook – Make a bold promise – that grabs attention

Prove your credibility – who you are and why they should listen

Make it clear that you suffered the same pain they have right now

Highlight the pain – how did you feel when you had this pain

Outline what changed – share your revelation – What flipped things around for you – How did you find the solution

Outline why your solution solves that pain – Why is your solution better than other things they could do – you offset other people’s solutions

Share proof – why it’s working better and show proof – testimonials

Introduce your Call To Action Offer – introduce the lead magnet

Tell them the catch – this is about highlighting the results in a positive way

Add in a Bonus – Another thing they get that amplified results – accelerates solution

Remove any risk – make sure you eliminate any negative concern

Limit the timeline for this offer – urgency – scarcity

Show result based proof – more proof

Remind what they get – highlight lead magnet

Emotional Call To Action – mix call to actions

Logic Call To Action – why it makes sense

Fear Of Missing Out Call To Action – if you don’t do this you will not resolve pain