Facebook Advertising
Facebook isn’t the best advertising platform for every business. The way to know if it’s right for your business is to understand who your customer avatar is, where they hang out, and what type of product you have.
Facebook marketing is beneficial for many different kinds of businesses. However, businesses that will benefit most from Facebook ads offer a non-necessity buy or some type of impulse buy.
Some examples of businesses that should definitely be advertising on Facebook include:
- E-commerce stores
- Information/education business
- Local businesses
- Direct-response
Also, businesses that need to build brand awareness can benefit from opening a Facebook Business Page, setting up Facebook ads manager, and running ads.
Build Brand Awareness
The reason Facebook is so great for building brand awareness is that there is such laser-focused targeting available on the social media platform. A lot of marketers are aware of this. But if you’re just learning how to market on Facebook, this may be new to you.
Using the Facebook ads manager, you can drill down to a very specific target audience. You can tell Facebook exactly who your target audience is by narrowing down who sees your ad set.
Facebook allows you to narrow your audience by:
- Interests
- Behaviours
- Demographics
- Persona
- Geographic location (city, zip code, distance, etc.)
- Age
- Gender
As you can see, this is particularly relevant to any type of local business, informational business, or e-commerce.
After running some ads, you’ll begin to see trends in who is responding to your Facebook stories vs. your Facebook post. You can test ad format, ad placement, and ad type, such as video, graphic, carousel, or text. All of this is available via the Facebook business manager.
