This Multi Content Marketing Strategy blog covers Step 1 Attracting Your Ideal Client from the eBook ‘Ultimate Guide To Creating 22 Content Assets’ and is part 8 in a series of 8
Our ‘SEO Content Creation Map’ is a multi-content marketing strategy that has been created to get your ideal client from their problem to their solution in the fastest and easiest way possible. This is why we use a 3 step formula. When it comes to your ideal clients you want them to learn about you and your product or service. Depending on what your product or service is, it can sometimes be complex, or even time-consuming to outline. Therefore you want to be able to put your message into a simple three-step formula.
If a potential ideal client finds out that you have a 1 step formula, they will assume it won’t work. If you tell them you have a 10 step formula, they will feel overwhelmed, but when you say you have a 3 step formula, they will think it is easily achievable.
This is why we use a 3 step multi-content marketing strategy framework. Step 1 focuses on the problems your ideal clients are facing, and that you have the experience to fix them. This will automatically stimulate thought, so they pay attention.
Step 2 follows with a simple outline of the struggles they are currently facing and how your product or service can help overcome them. Step 3 focuses on the specific solution you deliver that clearly states how your product or service will benefit them in ways they probably wouldn’t have thought of.
Then we move onto our ‘SEO Content Creation Questionnaire’ that asks questions based around the 3 step formula. We make sure to include all of your keywords within your answers so that it makes sure your content gets found when your ideal clients are searching online.
Your answers provide us with the content to create all of your 22 content assets. Your social media posts point to your blogs and your blogs point to your eBook lead magnet. These different content formats help your ideal clients consume your content at the various different stages of their purchasing decision journey.
By posting your social posts across all of your social media channels and your blogs across your website and LinkedIn you can quickly start to see which platforms they are using the most.
Then by applying call to actions you can monitor their behaviours to make sure they are consuming your content and converting into an ideal buying client.
Emotions play a major role in your ideal clients purchasing decision journey, and trust gets to their deepest and rawest emotions. Missteps here can be costly. In the words of Kevin Cochrane, former chief marketing officer for SAP: “Once trust has been lost, it’s nearly impossible for brands to rebuild sustainable, honest relationships with their customers.”
Which is why we make sure your multi-content marketing strategy is achieving the objective of building trust and meaningful relationships. This can only be done by implementing layers of content that create logical steps along your ideal client’s purchasing journey.
The objective is to provide enough content that helps influence your ideal client’s buying behaviour. When you offer a social post, then a blog, homepage, product or service pages and an eBook lead magnet that are all connected with a solid SEO strategy, you can start to attract highly qualified sales leads on a consistent basis and convert them into profitable sales.
65% of the most successful organisations have a documented multi-content marketing strategy, compared to just 14% of the least successful. Getting your content strategy mapped out in an SEO way that’s centrally accessible to everyone involved is a crucial step.
It’s important to maintain a consistent posting and blogging cadence if you want to build a firm rapport with your ideal clients. On LinkedIn, Pages that post updates at least weekly receive 2 x more engagement.
Developing a consistent and substantive editorial calendar is easier said than done. Even if you understand the reasons for producing a steady stream of content, you still need to figure out just what that content is going to be and how often to post.
Which is why we interview you and use your answers as a springboard, to create a multi-content marketing strategy via 22 x content assets.
All you need to do is schedule it all out and sit back as your traffic starts to increase and your sales start to multiply.
Unfortunately, when it comes to creating a multi-content marketing strategy the harsh truth is your content is nothing without consistency. Producing consistent content is going to be one of your biggest challenges. Business owners who produce engaging, consistent content, see some of the greatest benefits.
Consistent content delivery helps you to establish authority and credibility. Producing high-quality, consistent content helps you establish yourself as an expert in your industry. The regularity of your content has a direct influence on how your ideal clients view you as a legitimate business.
Creating social media posts that direct your ideal clients over to your blogs and then using your blogs to incentivise your ideal clients to download your eBook is the most effective method of growing your audience engagement, developing your brand presence, and driving sales. Our SEO content delivery system is a mission-critical growth tool for your business.
In fact, business owners who post consistent blog content have on average of 434% more pages indexed by the search engines than those that don’t publish at all. The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
The reason why we create 22 x blogs on different keywords that are relevant to your target ideal client is to give you more chances to rank for the different keywords they are using when searching for a solution.
Not to mention, the more content you have on your site, the more reasons you give your ideal clients to stick around. This means a higher dwell time, which can also positively impact your search engine optimisation. Google sees time spent on your site as one indicator that your site provides valuable content.
SEO is actually all about content marketing. And content marketing is all about SEO. Which means your content marketing needs SEO, and your SEO needs content marketing.
The content we create for you is only going to be successful because it has SEO features. This is why our SEO template structure makes everything we create so powerful. Look at it this way: Your content is going nowhere unless people search and find it. In order to make it found, you need our SEO templates.
When it comes to your blogs we create them so they can be copied and pasted into our blog format templates. We do this because if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do and, more importantly, you won’t be able to convince your traffic to download your eBook lead magnet and convert into interested email subscribers.
Even though our website templates help you to create SEO optimised blogs, we don’t want you to stop there. We want you to use LinkedIn, YouTube and even Facebook! The perfect social media channels that capture your ideal clients.
These are perfect platforms for repurposing your content. Blogging is competitive, so you’ll need to push your content out on as many platforms to ensure that you’ll get the most eyeballs.
Having social accounts across different platforms is really important. Make sure your branding and imagery are the same across all of them. And always link back to your 5 different lead magnets because the more people you can get back to your site, the better chance you will have of converting your traffic into ideal clients.
For those of you who are business owners with very limited time, but have the marketing budget to spend, we have a done-for-you multi-content marketing strategy option to completely implement this work on your behalf, meaning you get to spend your time building relationships with your top prospects instead of having to be in the trenches doing all of the work…allowing you to do what you do best – generate more sales for your business.
Our mission is to help busy business owners who are time poor and frustrated with their current marketing activities build a more profitable business relationship with their ideal clients. And no matter if you are just crossing over the six-figure revenue mark, or maybe you’re just getting started, or you’re an established business, we’ve got something that is just right for you.
If you need to grow your business, if you need more ideal buying clients, if you need more predictability and consistency, and growth, but you want to shortcut the process and you want to have our team make it happen for you, then contact us.
So let’s skip over the guesswork and let’s start getting you results via a multi-content marketing strategy. And by results, I mean highly qualified sales leads who can be converted into ideal buying clients. This is how you add to your bottom line. We are able to grow our business and help our clients grow their business because we are all using the exact same SEO system – a system that is laser-focus on the things that give you the greatest return on your SEO investment.
We create a full-funnel strategy for every topical area, that generates categorical dominance, thus helping you to build trust and authority on a specific subject which positively impacts rankings and delivers content that is in context to the solution your ideal client is searching for. Download your free eBook:
