Click on the module names below to watch a video on each:
Use this Venn Diagram to create the content assets that will help you to build your brand, scale your business, build your ideal client base, and plan for the future
Let’s face it—You’re busy and time is scarce - so let us do the work for you. Growing your business starts with a pipeline of highly qualified sales leads. Get all the knowledge, inspiration, and support you need to achieve extraordinary success with your content.
One Thing - USP
This is where we work together to create your Content MAP. This is the nucleus of your entire content marketing. This MAP becomes your marketing business plan and every asset you create must be connected to this one journey.
Ideal Client Purchasing Journey
Now we move on to your 3 x Questionnaire series. These questions are based on the journey you created within your Content MAP. We go through the questions on the Live Weekly Workshops for additional help. Once you complete your 3 questionnaires your answers are used to create your content assets.
Content Assets
Your answers are used to populate each of the Venn Diagram templates. These templates use a 'Paint By Numbers' technique which means your answers are copied and then pasted into the numbered sections within each Venn Diagram Templates. This makes it very fast and easy to create all of your content assets without overwhelm.
Social Platforms
We help optimize your LinkedIn pages, Facebook pages, and Youtube channel. That way no matter what platform your ideal clients find you on, you will always be delivering the exact content they are searching for. We implement a LinkedIn sales strategy that 10x's your connections to increase your awareness and make more sales.
Automation
Now you implement a unique posting strategy that promotes your lead magnets and increases conversions. You track everything in Google Analytics to optimize your content funnel make more sales.
Lead Magnets
Your lead magnets help you attract more ideal clients to your website and convert them into interested email subscribers. You learn how to create a high converting Opt-In and Landing page so your ideal clients take action and convert into sales faster.
Advertising
We open the floodgates and drive large volumes of ideal clients over to your lead magnets. The more traffic you attract, the more conversions you make and the more sales you generate. The more times your ideal clients see your content, the more sales you make.
Email Campaigns
It is critical to know that you should never rely on your social platforms for your business because they could get shut down at any time for no reason. This is why you need to focus on getting email addresses. Your email database will be one of the strongest business assets that you will own. This is why you need multiple email campaigns running for each of your lead magnets. The more emails that your ideal clients open and read, the more sales you will make.
Online Courses
Online courses are the fastest growing sector in the online world, so we make sure you create courses. Your Venn Diagram builds you a course, so you won't even need to do any additional work. Online courses will help you to convert even more interested email subscribers into ideal buying clients.
Enter your name and email to jump into the 'Free Introduction Course' and continue your learning:
STEP 1: GROWTH
(Get your content created)
You need to get found by your ideal clients. Which means you need to get your content working for you. The more content you have - the more visible you become. The more visibility you have - the more sales you make. In Step 1 you will learn:
ONE THING: We focus on your 'Ideal Client Avatar' so we know your content will attract the correct person. Then we use a Venn Diagram framework to plan out your messaging.
CLIENT PURCHASING JOURNEY: We use the 'SEO Content Creation MAP' that allows us to influence your ideal clients purchasing journey and get them buying from you. Then we use the 'SEO Content Creation Questionnaire' to interview you and use your answers to build your content. Then we create a review document for you to sign off and launch.
CONTENT ASSETS: We use your answers from the questionnaire to create your Blogs, Social Media Posts, Email Campaigns, Live Webinar Series, Awareness Webinars and Master Webinars Series, YouTube Videos, eBooks, Free Guides, Advertising Campaigns and Online Courses
By the time you're through with Step 1, you'll have enough content to start attracting ideal clients into your business. This sets you up perfectly for Step 2 where you start converting your traffic into interested email subscribers.
STEP 2: FUNNEL
(Generating highly qualified sales leads)
Now that you are attracting your ideal clients, it's time to convert them into Interested Email Subscribers and Sales. In Part 2 you will learn about:
SOCIAL PLATFORMS: We focus on your Social Platforms. We implement a LinkedIn connection startegy to attract more ideal clients. Then we focus on Facebook to generate more traffic. Then use YouTube to attract more ideal clients over to your website.
AUTOMATION: We focus on your Email. Then we automate your Social Posting. Then we measure everything with Google Analytics. So you free up your time and can see everything that is going on.
LEAD MAGNETS: We build your lead magnets so that you have more opportunity to convert a larger percentage of your ideal clients. We optimise your Opt-In pages so that you increase your conversion. Then we optimise your Landing Pages so you can strike while the iron is hot and generate fast sales.
By the time you're through with Part 2 you'll be converting your traffic into highly qualified sales leads This sets you up perfectly for Part 3 where you can increase your sales conversion and generate more revenue...
STEP 3: JOURNEY
(You can start earning money today!)
Now you need to build a Community and stay at top of mind. So when your ideal clients are ready to purchase - they buy from you. In Step 3 you will learn the fastest and simplest techniques to:
ADVERTISING: We focus on Facebook and use retargeting and lookalike audiences to keep you budget low and conversion high. We use YouTube to put your sales videos on your competitors channels so you can take their traffic. Then we use LinkedIn to attract your ideal clients and generate faster sales.
EMAIL: We focus on General emails that will keep you at top of mind over an entire year. Then we use email to give your lead magnets more conversion power. Then we use Email to Launch your Lead Magnets and make sure every interested email subscriber consumes all of your content on a consistent basis.
ONLINE COURSES: We focus on LearnDash that allows us to create your courses on your own website so you get Google authority and increase your SEO power. Then we create a free course to keep your ideal clients coming back to your content. Then we create paid for membership courses to generate passive income and build authority.