If you're like most marketers today, then you know that consistent, high-quality content creation is essential to the success of your efforts. If you want more highly qualified leads, a proven way to convert those leads into Ideal Buying Clients, and Multiple Content Assets that make it possible. Our Growth Funnel Journey programme could be a great fit.
When it comes to reeling in conversions, randomly posting on social sites and using AI software to produce your content will only get you so far. To acquire the brand impressions, engagement, traffic, and sales your business needs, you need a winning content creation strategy. Luckily, I have put together this step-by-step guide to help you do just that.
Let’s face it—You’re busy and time is scarce - so let us do the work for you. Growing your business starts with a pipeline of highly qualified sales leads. Get all the knowledge, inspiration, and support you need to achieve extraordinary success with your content.
STEP 1: GROWTH
(Get your content created)
You need to get found by your ideal clients. This means you need to get your content working for you. The more content you have, the more visibility you create. This is where your ideal client becomes aware of you. After all, nobody is born knowing who Apple or Amazon are. At some point, they have to become aware of these companies if they are to become a customer. The more your ideal clients become aware of you, the more sales you make.
In Step 1 you will learn:
In fact, the average company that blogs generate 55 % more site visitors; B2B marketers who blog generate 67 % more leads per month than those who don't; and organizations that align content marketing and sales enjoy 38 % higher sales win rates and 36 % higher customer retention rates.
In Step 1 you will learn:
Creating Your USP:
When you are creating content for your online marketing you can only focus on one thing. This is your Unique Selling Point. This is the subject you will focus on within all of your content assets. The one thing that will attract your ideal clients and convert them into ideal buying clients.
Solving The PROBLEM:
Your content will attract your ideal clients if you are focusing on the problem they have. Your ideal clients will be searching for content that helps them find the solution to their problem. When they see that you understand their problem better than they do, they will see you as the expert and buy from you.
Delivering The SOLUTION:
Once your content attracts your ideal client you need to prove that you have the solution they are searching for. When you show that yiu have a clear map that will get them to the solution they need in the fastest time period, that's when you will convert cold traffic into sales.
By the time you're through with Part 1, you'll be attracting your ideal clients over to your website so they can consume your lead magnets.
This sets you up perfectly for Part 2 where you can convert your traffic into interested email subscribers...
STEP 2: FUNNEL
(Generating highly qualified sales leads)
Now that you are attracting your ideal clients, it's time to convert them into Interested Email Subscribers and Sales.
In Part 2 you will learn about:
Generating CONSISTENCY:
Now that you have all of your content assets it's time to make sure you are showing up on a consistent basis. This is why you need so many different content assets so you can spread them across all of your social platforms. You want your ideal clients to see you on a consistent basis so you remain at top of mind and become the product or service that they buy to get the solution they need.
Building Your EMAIL LIST:
You need to focus on converting your website traffic into Interested email subscribers. Your email list will belong to you. If your social platforms close down, you have no business. Therefore you need to protect yourself and build an email list that can't be closed down. This is why we focus on conversion, to build an email list and protect your future.
Getting Your Ideal Clients To KNOW, LIKE & TRUST You:
Your ideal clients will buy from people they know. So we use your content assets to build relationships and prove that you are an authority within your chosen field of expertise. The stronger your relationships the more sales you make.
By the time you're through with Part 2, you'll be converting your traffic into highly qualified sales leads
This sets you up perfectly for Part 3 where you can increase your sales conversion and generate more revenue...
STEP 3: JOURNEY
(You can start earning money today!)
Now you need to build a Community and stay at top of mind. So when your ideal client is ready to purchase - they buy from you.
In Step 3 you will learn the fastest and simplest techniques to:
Increasing The NUMBERS:
The success of your business will come from making consistent sales. to make consistent sales you will need a large community of highly qualified sales leads. Then it becomes a numbers game. The more people you have in your community, the more sales you will make.
Having The CONVERSIONS:
The more people you have in your community means you need to focus on converting them into sales. This means your conversion percentage is critical to your success. The higher your conversion, the more sales you will make.
Consistent INTERACTION:
People have a tendency to forget things. Therefore you need to keep interracting with your ideal clients to make sure they never forget you. the easiest way to do this is to use your lead magnets in a specific order so you are always offering an opportunity to learnb more. This is why we include online courses as your lead magnet because they help your ideal clients learn at their own pace. This speeds up the know, like and trust factor which means you will make more sales.