The Future of Content Creation
Content Intelligence, Optimization and Creation
Creating awesome content assets is one of the most effective ways to grow your business, and of those who use content marketing as a tactic; 72% say that this increases engagement and has increased the number of leads they get.
You can't ignore the power of great content, but the problem with great content is that it is not easy to create on your own. Sometimes you need a helping hand.
What is Venn Diagram Content Creation?
It is the process of planning, producing, and optimizing content that meets (and hopefully exceeds) your predefined goals.
It is one that typically covers:
Setting measurable goals for a single content asset or group of content assets.
Understanding how each content asset fits into your wider marketing strategy.
Ideation to develop ideas that will meet your goals that could involve brainstorming, keyword research, or competitor analysis.
Planning and producing best-in-class content assets.
Ongoing optimization and improvement.
Measuring and analyzing the success or lack thereof.
Using a Venn Diagram in Your Content Approach
When you approach your content asset creation via Venn Diagram templates, you will find that you are able to scale it up and gain a strong competitive advantage as a result.
It is all about developing content assets with a purpose and understanding how to set up every piece to ensure that the results are measurable. But the most important thing to take note of is that content asset creation via Venn Diagram templates is a process. And when you have a solid process, you will be set up to win.
It is this proven process that we have refined, and offer additional services to help you upload your content and launch faster.
Service 1: Onboarding Email Campaign Creation
Now that you are converting your traffic into interested email subscribers you need an email campaign that drip feeds emails over a long period of time. This onboarding campaign delivers two emails a week that influences your ideal clients purchasing journey. Each email offers a piece of training that is in context to the solution they are searching for. We upload these emails into your email automation software and schedule them.
Onboarding Email Campaign
Configuration and Management
Service 2: Promotional Email Campaign Creation
Each lead magnet you decide to use will need its own promotional email campaign to make sure that your ideal client has the opportunity to consume your content on a consistent basis. These campaigns are designed to promote each lead magnet and then promote your product or service. The objective is to make sure you are always pushing your ideal clients to purchase your solution so they can achieve the end desired results that they need. We upload these emails into your email automation software and schedule them.
Promotional Email Campaign
Configuration and Management
Service 3: Launch Email Campaign Creation
It is important that you invite your ideal clients to register for your webinars, attend them and then purchase your solution afterwards. Therefore you need three different campaigns to make sure this happens. The registration campaign will promote the features and benefits of what the webinar will teach them and how it will help them achieve the solution they need. Once they register, they get a series of emails leading up to the date and time to make sure they attend. Then after the webinar, they get a series of emails that remind them of the highlights of the webinar to make sure they purchase. We upload these emails into your automation software and schedule them.
