Blog Series Editing and Creation for LinkedIn

This is the word doc that we hand back to you. This document needs additional editing. You will need to fill out the SEO sections that will be used for your website. You will need to create your blog headings. You will need to create your sub-headings and position your call to action buttons. You might even want to lengthen or shorten some of your blogs. There is a set structure to follow when creating each blog. You will be using your call to action buttons to link out to your lead magnets, which means it’s time to start planning on what lead magnets you are going to create and promote. That way you will have placeholders in position ready for when you get to Module 6 – Lead Magnets – and you create your lead magnets. Your blogs will be uploaded to your website and LinkedIn. The main difference is that your LinkedIn blogs will use call to actions that use internal links to your lead magnets thus keeping users within the platform.