Use this Venn Diagram to create the content assets that will help you to build your brand, scale your business, build your ideal client base, and plan for the future
These 27 nudges represent each step of the journey your ideal clients take to achieve the solution they are searching for. Each nudge is a piece of the puzzle and you need all of the pieces to achieve results. These nudges plant thoughts in your ideal clients and get them thinking about subjects that play a role within your solution. The more nudges you can get your ideal clients to consume, the more sales you will make.
Ideal Client
Targeting an Ideal Client is everything. The Venn Diagram content creation MAP creates 46 different ‘nudges’ that create a logical journey for your ideal clients to feel as if you are reading their minds and communicating directly to them. In turn, all of your content assets are written in such a way that no matter what content asset your ideal client consumes, they feel as if it has just been created directly for them.
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Venn Diagram Part 1
The Venn Diagram takes the burden of having to create content yourself away from you. It helps you to structure your content in such a way that it influences your ideal clients purchasing decisions. It creates a logical journey that takes your ideal clients from point A (problem) to Point B (solution). This journey mimics the structure of storytelling. And it's this kind of storytelling journey that helps to captivate the minds of your ideal clients because we are all wired to remember and respond to a good story. The practice of designing and considering ideas via a map is like borrowing brilliance. The act of positioning your product or service into a map, and thinking as you do so, creates structure. It creates a framework for thoughts, in which you get to capture genius and play with ideas regardless of your brain’s capacity to do so. At its simplest, a map is a visual representation of your key ideas using logical steps to convey meaning and connections.
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Venn Diagram Part 2
The Venn Diagram allows you to easily create attention-grabbing focus area headings. When you create content assets online you only have seconds to grab your ideal client's attention, which means you need an ultra-fast way of showing how your product or service will deliver the results they need and want. Nobody will buy your product or service if they can’t understand how each part of your solution will help them. Your Venn Diagram Map helps to show your ideal client that you understand exactly where they are right now and where they need to be. In its most basic form, it’s a map that fast tracks their progress from point A - problem - to point B - solution. This is how they will achieve their end desired results.
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SEO Content Questionnaire
After completing the ‘Venn Diagram Content Creation MAP Template’ you move onto the ‘SEO Content Questionnaire’ that makes it possible to create content on a large scale to meet your SEO objectives while using far less of your precious time, money, and effort. Your answers provide us with the content to create all of your content assets. These different content assets help your ideal clients consume your content at the various stages of their purchasing decision journey.
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SEO Content Review
The ‘SEO Content Questionnaire’ is split into three different Google documents which means when they are completed you hand them back. Then we take your answers and put them into the ‘SEO Content Review’ Google document. I do this because you need to make sure you are satisfied with the content you created. All of your content assets originate from this one document which means it has to be proofread and signed off by you. It becomes easier to read everything within one document and it is also easier to share with colleges or friends. I always advise my clients to share this with someone who fully understands what your product or service is so they can help with any final edits.
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SEO Content Creation
Unfortunately, when it comes to creating content the harsh truth is your content is nothing without consistency. Producing consistent content is going to be one of your biggest challenges. Business owners who produce engaging, consistent content, see some of the greatest benefits. Consistent content delivery helps you to establish authority and credibility. Producing high-quality, consistent content helps you establish yourself as an expert in your industry. The regularity of your content has a direct influence on how your ideal clients view you as a legitimate business.
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Blog Upload and Launch
The ‘Venn Diagram Blogs Template’ creates on average 20 blogs. These blogs need to be uploaded to your website before you can launch. There is no need to worry about trying to rank your blogs because we will be using your social posts, lead magnets, and advertising to drive traffic to them. Within a year, these fully optimized SEO blogs will organically start attracting more search engine traffic. If you aren’t sure how to get your blog started, you don't need to worry because the ‘Venn Diagram Blogs Template’ does it for you.
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Social Post Schedule and Launch
Your ‘Venn Diagram Social Media Posts Template’ has been designed in such a way that it takes important parts of your blogs and turns them into social media posts. These posts are unlike normal social posts in the way they are structured. They are designed to deliver a random snippet of content instead of a traditional message post. We use this different format to simply create a pattern interrupt and if any of the content captures your ideal client’s attention, we provide a call to action link so they can click through to a blog to read the full story. Then we schedule a minimum of 20 of these posts per blog.
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Video Creation and Launch
We use the ‘Venn Diagram Youtube Scripts Template’ to generate your different YouTube videos. I show you how to record these scripts into a camera so you create optimized adverts. This turns your YouTube channel into a promotion machine. Sending organic search traffic into your blogs, lead magnets, and product or service. These videos will be repurposed by being added to your social posts, LinkedIn profile, Press Releases, and Blogs.
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Your ideal clients will always be interested in finding solutions to their problems. The golden rule of LinkedIn etiquette is to always provide undeniable value that speaks to the exact type of person you are trying to connect with. This is why I have created a very unique LinkedIn connection strategy. Now that you have a huge volume of content that is in context to the solution your ideal clients are searching for, you simply add it all to your LinkedIn pages. Your Personal Profile will promote your product or service and your Company Page. Your Company page will promote your product or service and your Showcase Pages. Your Showcase Pages are used to highlight the specific focus points of your product or service and get your ideal clients clicking over to your lead magnets or website. All of these pages are then promoted by your LinkedIn articles and LinkedIn social media posts. This creates a sophisticated content web that makes the LinkedIn algorithms work with you rather than against you. This will drive a lot more ideal clients over to your lead magnets which means you will make more sales.
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When it comes to attracting your ideal clients on Facebook it is much easier. Unlike LinkedIn where people are on the platform for business reasons, the people on Facebook are looking up friends and family, which means they are more relaxed and open to clicking on posts that are of interest to them. Your social media posts will be scheduled for your personal page and your company page. These posts can be much longer which means they are different from your LinkedIn posts that need to be short and to the point.
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Youtube
When it comes to attracting your ideal clients on Youtube it will be done via your keywords. Youtube is a search engine which means your ideal clients go onto the platform and ask questions and watch videos that offer the solution to their question. This is why we use the ‘Venn Diagram Youtube Script Template’ to make it easy for you to create a large volume of videos. Then I teach you how to optimize each video on Youtube so it gets found in searches. These videos can be repurposed and added to your blogs, social posts, social platforms, and email campaigns. Even your webinars can be cut into smaller videos and then added to YouTube. It’s all about creating as many videos as possible and adding them to all of your content assets.
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Social Posting
Once you have all of your blogs uploaded to your website and your LinkedIn personal profile page, you are ready to launch. This starts with your social posting. The ‘Venn Diagram Social Media Posts Template’ creates all of your social posts that will last for years. This means you need to automate them all. The only way to do this is to pay for scheduling software. The good news is that there are hundreds to choose from. They are all very similar and you don’t need anything fancy. All you want to do is schedule two posts a day for 7 days a week.
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Email Posting
The objective of step 2 of the Growth Funnel Journey is conversion. This is converting your ideal clients into sales or interested email subscribers. This means you need to automate your email delivery. The ‘Venn Diagram Onboarding Email Template’ creates an email campaign that will help you stay at top of mind within your community of subscribers. Email automation is a must which means you need email automation software. I use ActiveCampaign because it offers the most features at the best price but there are literally thousands to choose from. Email is about striking while the iron is hot. Every lead magnet will have its own campaign and you will have campaigns for promotions and launches.
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Analytics
As you use the different Venn Diagram Templates and create more and more content assets it can become overwhelming to know which ones are working and which ones need changing to make them work. This is where your analytics come into play. Thankfully Google makes this a very easy task to achieve. All you need to do is load the Google Analytics Code into your website via a simple plugin and you are done. Google Analytics measures everything going on within your website. So you can see what blogs are being clicked on what pages people are landing on. This means you can measure your content assets and see which ones are performing the best and which ones are not. If you find any pages that are never being clicked on, then you make the necessary changes until you do see them being clicked on.
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Lead Magnets
When it comes to attracting your ideal clients and converting them into sales you must have lead magnets. It’s not about having one lead magnet and hoping it works, it's about having multiple lead magnets and discovering which ones work the best. Then using those lead magnets at the front of your funnel to attract more ideal clients. Your lead magnets need to be promoted with your social posts, blogs, videos, and advertising. They are your core assets which means it's your job to make sure they are getting maximum exposure.
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Opt-In Pages
When it comes to the actual conversion of getting your ideal client's email address you will need to create a dedicated page for each of your lead magnets. This page has a very serious job to do because it needs to provide the final piece of content that convinces your ideal client to hand over their email address in exchange for the lead magnet. If this page is strong you will get up to a 70% conversion. If this page is weak you can expect to convert at about 3%. So there is a big gap here and you need to focus on these pages to aim for that 70% level.
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Landing Pages
The Landing Page is the next page your ideal client lands on as soon as they enter their email to get the lead magnet of their choice. This means you have a few seconds to strike while the iron is hot. If you get your timing right, you will convert at a much higher percentage. Your ideal client has just made a major decision to share their email with you, knowing that you might bombard them with annoying emails and ask for meetings and become all sales-y with them. So you need to be very careful on this page because you do want them to buy from you but you need to do it in a genuine and non-sales-y way. This is where you use the ‘Venn Diagram Authority Video Template’ to produce a very genuine sales video that sets you up as an authority who wants to help them achieve the results they are searching for.
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Facebook Advertising
Once you have all of your content assets created you are ready to start running your Facebook ads. The hardest part of running ads is working out what to make the ad about. Thanks to the ‘Venn Diagram Advertising Template’ you will have 9 focus areas to create your ads on. You simply create a Facebook ad for each of the 9 focus areas and rotate between them. You monitor which one generates the highest clickthrough rate, at the lowest cost per click and highest conversion. Then you can start to use the lead magnets that are converting the highest at the front of your content funnel.
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Youtube Advertising
When it comes to advertising on Youtube we keep it simple. Youtube Ads can easily drive an insane amount of traffic to your content funnel. The Venn Diagram maps out what to say in your ads so your ideal clients will watch, click and convert. I show you some targeting strategies that are unique to Youtube and will put you directly in front of your ideal clients. I use an advanced placement targeting tool that gives you the results you need. This means your ads will be placed in videos you know your ideal clients are watching. You can even target every single video in any given channel for a smarter approach to video advertising.
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LinkedIn Advertising
Once you are familiar with Facebook and Youtube advertising, the LinkedIn advertising platform is very similar. The main difference is that LinkedIn charges a lot more for their cost per click. They do this because you are paying for the accuracy of the click. Linkedin has a very detailed targeting structure so you can dig down to the finer details and make sure your ad lands in front of your ideal client. This is why I make LinkedIn the third advertising choice. Starting your advertising on Facebook will help you keep your budgets down as you gain more insights into your target audience. Then it will help you work out which lead magnet is converting the highest and creating the most sales. Then you include Youtube advertising that allows you to use your most popular lead magnets and put your ad in front of your ideal clients. This will prove that you have the right audience targeting and the right lead magnet. Then you move onto LinkedIn with a wealth of knowledge and start advertising. Even though your cost per click will be a lot higher, you will have the confidence that each click will convert at a much higher percentage.
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Onboarding Email Campaign
Each of your lead magnet opt-in pages is integrated into your email autoresponder software so you can send out the specific email campaigns. Then use your email sequences to build trust, relationships and prove that you are an authority within your chosen field of expertise. Once you build a community of interested email subscribers you can interact with them and convert them into a steady and predictable flow of ideal buying clients. Your emails need to make your Ideal Client feel as if they are written directly to them and that you are reading their mind. Emails are the best way to get your ideal clients to come back to your site and continue consuming your content. We use your answers from the 'Venn Diagram Onboarding Emails Template' to build your different email campaigns.
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Promotional Email Campaign
Emails are one of your highest converting content assets and need to be taken very seriously. It’s not about writing some emails, automating them, and forgetting about them. Your emails need to be updated consistently and monitored with your analytics to make sure your interested email subscribers are opening them, reading them, and clicking on the buttons. When it comes to promotions they play a significant role in creating awareness and generating excitement. An email list can go stale very quickly and your open rates can drastically drop if you do not remain consistent with your delivery. The best way to help maintain high open rates is to reward your email subscribers for opening your emails and the best way to do that is via a promotion.
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Launch Email Campaign
A powerful way to convert your interested email subscribers into ideal buying clients is via a product launch. This is where you make your entire email list aware that you are launching something new. Typically when you release a new product it's very difficult to get people excited and wanting to purchase it, therefore you need to turn it into something bigger by highlighting how it will help generate the solution your ideal clients are searching for. This is not about trying to create new products every month, but instead, it's about highlighting the focus parts of your product or service and turning them into must-have solutions. This is made easy because the Venn Diagram produces 9 focus areas, which in turn creates 9 mini product launches.
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LearnDash
Everything in marketing starts and ends with a fundamental understanding of your ideal client purchasing decision journey. This year more ideal clients than ever before will be investing in their e-learning which is why it is the perfect time to convert your product or service into an online membership. We use LearnDash to easily create & sell courses, deliver quizzes, award certificates, manage users, download reports, and so much more! By using LearnDash you have access to the latest e-learning industry trends for creating robust learning experiences. As online courses become more mainstream, more businesses are offering them as a natural part of their offering. They are a highly cost-effective alternative to classroom-based training but keep the same content through a more focused approach. Online courses can be sold to your ideal clients all around the world and can generate a significant amount of revenue when promoted properly.
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Free Courses
As the marketing landscape continues to evolve and your ideal client's expectations are rapidly increasing, much of the burden to meet customer needs has fallen onto your content. Now that our world is more online than ever, your ideal clients are becoming much more savvy and exclusive with their wallets and are expecting accurate and relevant personalization every time. They’re also expecting you to deliver a seamless customer experience wherever they are within your content funnel. This is why a free course is a perfect tool to build faster relationships and deliver instant authority.
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Paid Courses
To simultaneously generate revenue and craft your brand experience, you must convert your product or service into online membership courses. Customer demands are forcing business owners to constantly think about the future and how they can send the next best offer to customers at the perfect moment, and how this fits into the larger multi-content customer purchasing journey. To both meet revenue goals and also provide a seamless content experience. To keep your ideal clients engaged and converting, you now need to create meaningful and highly tailored experiences faster than ever before and an online membership is a perfect vehicle to do this. They are the perfect passive income generator.
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Discover how this simple Venn Diagram Creates Your Content...
Unleash your creativity with our custom 'Paint by Numbers' strategy. It's a fantastic way to create your content whilst having a relaxing, rewarding, and enjoyable experience. Jump into the Free Course to discover how easy it is to create your content assets.
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All you need to do is join this free course to learn how these 3 steps make it possible to attract new clients, convert them into interested email subscribers and then into sales:
Let’s face it - You’re busy and time is scarce - so let us do the work for you. Growing your business starts with a pipeline of highly qualified sales leads. Get all the knowledge, inspiration, and support you need to achieve extraordinary success with your content.
Enter your name and email to jump into the 'Free Introduction Course' and continue your learning:
STEP 1 - GROWTH - VISIBILITY
Learn how to bring Clarity and Action to your content to increase your online Visibility and achieve business Growth by increasing SALES
(In order for your multi-content asset marketing strategy to succeed, you need to START NOW. The methods outlined in this free introduction course are the same strategies used by the most successful content marketers in the world. Now it’s your turn to build a big audience.)
Your customers are evolving. They’re the target of serious competition and they often don’t know what to do next. They’re being bombarded with advertising and they want original content that has actual worth when it comes to their needs.
Module 1 = One Thing
It’s time to take the gloves off and hit your target audience hard. You need to acquire clients who will ultimately become ideal buying clients.
Module 2 = The Client Purchasing Journey
Creating different content assets for your ideal clients that address their pain points and provide the exact information they need to achieve the end desired results they are searching for.
Module 3 = Content Assets
That make your ideal clients get to know you, like you and trust you - so they stick around on your site, share your blog posts on their social network sites, and consider you an expert in thought leadership.
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STEP 2 - FUNNEL - CONVERSION
Learn how to bring Clarity and Focus to your content so your Funnel increases Conversion and generates consistent SALES
(Imagine waking up every morning knowing that your business is growing predictably and profitably…What would that do for your income? How much closer would you be to achieving financial freedom? Would this make it easier for you to take care of yourself and those around you?)
The more challenging piece of the puzzle (and the secret of “profitable scale”) is what happens to your visitor AFTER they hit your page. The fact is, it’s fairly easy, to build a marketing campaign that converts to your “Ideal Clients.” These are the people who want what you’re selling, and (more importantly), they already know, like, and trust you.
Module 4 = Social Platforms
If you are not active on Social Media, you are missing out on up to 80% of your sales leads. Now is the time to be consistently delivering exciting and informative posts across all your platforms. These posts will have links to your blogs and lead magnets which means they all drive traffic to your website and generate consistent sales.
Module 5 = Automation
Imagine what’s possible when your social posts and emails are all automated and you no longer need to think about them as they profitably generate ideal clients from cold traffic.
Module 6 = Lead Magnets
Enhance your content funnel so you can run the numbers (KNOW it’s going to work before you launch) execute, optimize, and scale with multiple lead magnets that are optimised to generate interested email subscribers who can be converted into ideal buying clients.
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STEP 3 - JOURNEY - COMMUNITY
Learn how to bring Focus, and Action to your content that takes your Community on a Journey as they consume your content and convert into SALES
(You need to build a content funnel that can profitably scale your business, and to do that, you need to build evergreen campaigns that can attract and convert not just your Ideal market, but the MUCH LARGER Addressable Market and the EVEN LARGER, Scalable Market. Let me show you…)
The ability to craft multi-content asset driven marketing funnels that convert total strangers into ideal clients (At a PROFIT) is the single most valuable skill anyone can have. Normally, it would take years of practice and experimentation to become an expert at crafting content asset funnels that convert strangers into paying clients on a consistent basis. Over the past decade, I’ve developed a step-by-step method to building a “multi-content asset creation and delivery strategy”, that's a proven selling model, crafting the perfect content funnel, and ultimately scaling your business! And this method can be taught to any business owner just like you in a matter of days. Without having to learn anything technical or apply anything new.
Module 7 = Advertising
If you want traffic, all you have to do is go to the “traffic store,” (a.k.a. LinkedIn, Google, Facebook and YouTube) and order up some traffic. Now that you are driving traffic to multiple content assets you know that you will generate lower cost per clicks and a higher conversion into profitable sales.
Module 8 = Email
The real secret to PROFITABLY acquiring ideal clients at scale is having multiple content assets that help you build Email Campaigns that “help your ideal clients get to Know, Like and Trust you – while building Relationships and proving you are an Authority”.
Module 9 = Online Courses
Convert people who are aware of your products and services, and who already know, like and trust you. People who may not be familiar with you and your brand, but who are actively seeking a solution that you provide. People who know they have a problem, but aren’t aware of, or committed to, any particular solution. (HINT: This group is your biggest untapped opportunity and holds the secrets to profitable scale.)
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