Ads Manager is a unified ads creation tool where you can create and publish ads to Facebook, Instagram, Messenger, or Audience Network. To get started, go to Ads Manager and select Create.
When creating ads from scratch, you can choose from two workflows to create and manage your ads:
Guided Creation: This option walks you through the steps to create a campaign to completion.
→ Choose this workflow if you are new to Facebook ads and want step-by-step instruction.
Quick Creation: This option allows you to set up the campaign and then create ad sets and ads later.
→ Choose this workflow if you’re an advertiser with more advanced skills and are already familiar with the creation workflow.
The workflow you choose initially will become the default choice each time you select Create. You can change this default or switch between the two workflows at any time by clicking the Switch button at the top of the creation flow.