A Done For You Multi-Content Driven Marketing Strategy
Saving you Time, Money and Effort
It’s time to implement and start attracting ideal clients…
One of the most popular parts of the INVESTING membership is having 22 x Advanced Content Assets created for you...and I understand why: This is where 50-80% of your profits will come from - The money truly is in the consistent delivery of multiple content assets! No matter what you're selling (courses, coaching, products, services...) it's safe to say the key to turning a "cold" audience into warm prospects and ideal buying clients is delivering valuable content on a consistent basis. But few business owners have a solid multi-content driven marketing strategy in place. And I get why: spending hours staring at a blank screen wondering what to write or talk about...trying to figure out how to format content that people actually consume and take action...there has to be a better way, right?
“Now You Can Stop Wasting Precious Time and Money on Over-hyped and Overpriced Products That Only Solve a Tiny Piece of the Marketing Puzzle For Good…”
Imagine if you could map out each and every step required for launching an effective multi-content driven marketing strategy – your message, lead magnets, blogs, social media posts, emails, product and service, courses, ads, YouTube video scripts, LinkedIn sales strategy – EVERYTHING – all on one simple membership level…
Well Now You Can! This fundamental shift from a random content orientation to more of an asset creation approach will not only fuel your business’ current growth rates, its future trading capabilities and value but also your personal wealth, resulting in greater financial freedom, greater control over your own destiny, the ability to spend more time doing the things you enjoy and an overarching sense of fulfilment and achievement.
Once you hand back your questionnaire – we will provide you with:
22 x Blogs
122 x Social Media Posts
ADVANCED = 61+ x Purchasing Decision Journey Emails
ADVANCED = 1 x ActiveCampaign Email Software
62 x YouTube Templates
ADVANCED = 1 x Social Scheduling Software
1 x Google Tag Manager for tracking and monitoring
1 x Social Media Connection
ADVANCED = 1 x LinkedIn Content Sales Strategy
ADVANCED = 1 x Facebook Content Sales Strategy
ADVANCED = 1 x YouTube Content Sales Strategy
ADVANCED = 1 x Press Release Series
ADVANCED = 1 x Content Advertising Strategy
1 x Lead Magnet - eBook
1 x Lead Magnet - Quiz
1 x Lead Magnet - Webinar
1 x Lead Magnet - Workshop
1 x Lead Magnet - 5 Day Challenge
1 x Multiple Opt-In Pages
1 x Multiple Landing Pages
NEW CONTENT ASSET = 1 x Multiple Free Online Courses
NEW CONTENT ASSET = 1 x Multiple Online Membership Courses
Live Webinar Training
Every Element Required To Launch An Awesome Marketing Campaign in One Simple Membership...
In marketing there is no silver bullet. One thing won't cause you to win... instead every little thing adds up. And when you do all of those little things, you'll beat your competition.
The ‘SEO Content Creation Map’ is the next revolution in search strategy and it’s all about aligning your content more closely with your ideal clients needs.
After completing the 'SEO Content Creation Map' and ‘SEO Content Creation Questionnaire’ you hand your answers back to our ‘Done For You Content Creation Framework’ team who will create all of your content. Your content is then handed back to you in the ‘Master Content SEO Document’ which contains everything you will need to launch.
By working together you’ll develop the CLARITY, FOCUS & most importantly of all a detailed multi-content driven marketing PLAN of ACTION to ensure that you scale your business to the levels that you have always striven for.
22 x (APP) BLOGS
We build you 22 x different blogs that are all in context to your solution. First, we Align with a sentence or two, showing your ideal clients you understand the problem they’re facing. Next, we Present your blog as the solution. Finally, we provide the Proof. This is where you provide your lead magnets as their next logical step. After all, it’s likely the first time they’ve encountered your blog. You’ll have to demonstrate your success, experience, or expertise. We do this by asking them to click over to one of your 5 x different lead magnets.
122 x SOCIAL MEDIA POSTS
Your social media posts are all in context to your solution. Which means they will capture your ideal clients interest and get them clicking over to your blogs or one of your 5 x different lead magnets. Each social post uses an image and snippet from your blog or lead magnet, which means if they are interested in learning more, they will get exactly what they want.
61+ x PURCHASING DECISION JOURNEY EMAILS
Every email is in context to the solution your product or service delivers. Which means you have enough emails to automate over an entire year. These emails can be used in conjunction with your other emails allowing you to stay consistent with your messaging. Your ideal clients will become accustomed to receiving your messaging which makes it so much easier to convert them into clients.
Email will become a major part of your multi-content strategy. Each of your 5 x lead magnets will have their own campaigns. Your blogs and free introduction course will have special campaigns. Your online memberships will use a specific campaign. This is why we integrate it all together within ActiveCampaign.
62 x YOUTUBE OPTIMISED AD TEMPLATES
We use YouTube to attract your ideal clients over to your Website, Blogs and Lead Magnets. Each YouTube video uses your keywords in the heading and content. We use #Tags to stand out in searches. It is all about converting your YouTube channel into a client attraction machine. We turn the videos that get the most traffic into adverts and open the floodgates to new clients.
SOCIAL SCHEDULING SOFTWARE
This is where we schedule all of the 122 social media posts on autopilot. When you show up on your ideal clients social platforms on a consistent basis, your organic traffic will gain momentum. Freeing up your time to focus on generate more sales.
GOOGLE TAG MANAGER
Now that you will be getting a steady stream of new traffic to your website, blogs and lead magnets, it is critical that all of your cookies and tracking codes are active and firing. This allows you to create retargeting and lookalike audiences for when you are ready to start advertising. The more traffic you get to your content the more targeted your ads can be. Which in turn lowers your advertising costs and increases your conversions.
SOCIAL MEDIA CONNECTION
It is important to have LinkedIn, Facebook and YouTube fully optimised and ready for your posting activity. This means that they must all be congruent and have the exact same look, feel and messaging. I teach you how to do this so no matter what platform your ideal clients hang out on they will get the right message at the right time and see you as an authority within your chosen field of expertise.
LINKEDIN CONTENT SALES STRATEGY
I teach you a unique LinkedIn saleI teach you a unique LinkedIn sales strategy that takes advantage of your blogs, social posts, YouTube videos and lead magnets. This content strategy connects your Personal Profile, Company Page and Showcase Pages together to promote your product or service. This turns LinkedIn into an ideal client connection machine and makes it easy to connect, arrange a call and convert ideal clients into sales.
FACEBOOK CONTENT SALES STRATEGY
We are not only involved in the creation of your content assets, but also their promotion. I teach you a unique Facebook sales strategy that makes placing ads easy. Facebook ads increase awareness and gets you seen. The more people finding you on Facebook, the easier it is to attract a steady flow of ideal clients over to your content. Every person interacting with your Facebook page and website creates a retargeting and lookalike audience. Which helps gets you in front of your ideal clients and lowers the cost of your campaigns.
YOUTUBE CONTENT SALES STRATEGY
We take your YouTube Videos and I show you how to upload them to your YouTube channel and optimise them for your Keywords and #Tags. This means you will start showing up as your ideal clients search on YouTube. Which in turn means you will get floods of organic traffic to your blogs and lead magnets that convert into sales.
ADVANCED PRESS RELEASE
We use your answers from the 'SEO Content Creation Questionnaire' to create Press Releases. We distribute your Press Release to over 1,400+ Recognised Real Media Outlets and reach even more High Authority Media Outlets than services like PRWeb. This means your Press Release is going to be found in more places, by even more people, grabbing more attention than ever before... We Get You Heard!
ADVANCED CONTENT ADVERTISING STRATEGY
Now that you have your Facebook Pixel, LinkedIn Tracking code, YouTube tracking code and your Google Analytics all working. Which means your organic traffic will help you build laser focused advertising audiences. When you start advertising, you will be able to achieve a much faster return on your investment. This unique strategy gets you found by all of your ideal clients and makes you an instant authority.
LEAD MAGNET – EBOOK
We use your answers from the 'SEO Content Creation Questionnaire' to create a very unique eBook. This eBook has 3 chapters that cover all of your topics. It typically has 70+ pages, which makes it a business asset to be proud of. You will want all of your potential clients to consume this eBook because it covers your entire solution in detail. Then we use your blogs, social media posts, emails, YouTube videos, Facebook, YouTube, Press Releases and LinkedIn to drive ideal clients to your eBook so you can convert them into interested email subscribers.
LEAD MAGNET – QUIZ
We use your answers from the 'SEO Content Creation Questionnaire' to create your Quiz. Your objective is to convert your website traffic into interested email subscribers. A quiz is an easy and fun way to get your ideal clients learning about your product or service. At the end of the quiz, you send out a report that explains why and how your solution is exactly what they need to achieve the end desired results they are searching for. This will significantly help you to create more sales.
LEAD MAGNET – WEBINAR
We use your answers from the 'SEO Content Creation Questionnaire' to create your Webinar. Your webinar is designed to cover all of your core topics so your ideal clients get to fully understand your product or service and the exact solution you deliver. We combine your emails and advertising to make sure your ideal clients register and attend. The more ideal clients attending your webinars, the more sales you will generate. You will ask unique questions throughout your webinar and use your ideal client's answers to create your adverts with. This is how you attract more ideal clients into your lead magnets.
LEAD MAGNET – WORKSHOP
We use your answers from the 'SEO Content Creation Questionnaire' to create your Workshop. We use your workshop to focus on one specific topic that will resonate with your ideal clients. You have 9 to choose from. This means your ideal client will learn something specific about how your product or service can help them achieve the results they are searching for. These will be live webinars which means your ideal clients can ask you questions and get to know, like and trust you. This is how you generate more sales.
LEAD MAGNET – 5 DAY CHALLENGE
We use your answers from the 'SEO Content Creation Questionnaire' to create your 5 Day Challenge. This is your opportunity to interact with your sales leads and build closer relationships. When your ideal clients see how you teach each day and how your product or service helps them achieve results, they will convert into sales much faster. This proven framework creates a consistent and predictable flow of new clients. Without tech headaches and extra stress.
OPT-IN WEBSITE PAGE
We use your answers from the 'SEO Content Creation Questionnaire' to create your website opt-in page. Everything up to this point has been about driving traffic to this page. This is where you convert cold traffic into interested email subscribers. Which makes this page incredibly important and needs to convert at the highest percentage. We provide you with a proven template that converts.
LEAD MAGNET DELIVERY WEBSITE PAGE
As soon as you convert your ideal client into an interested email subscriber you need to deliver your lead magnet and huge value. We provide you with a proven lead magnet delivery template that delivers your lead magnet and provides additional value. This page is the start of the purchasing decision journey which is why we provide the logical options to continue your ideal clients learning experience or making it easy for them to buy from you.
FREE ONLINE COURSES
If you have delivered your lead magnets and your ideal clients have not purchased from you, you will need to keep interacting with them over a longer period of time. This is why We use your answers from the 'SEO Content Creation Questionnaire' to create a short introduction course. This allows you to create a short video series that helps to influence your ideal clients purchasing decision. This introduction course proves that you are an authority within your chosen field of expertise. Which in turn generates a steady flow of new sales.
ONLINE MEMBERSHIP COURSE
We are living in a new reality. The entire world is turning to the internet to learn new skills, build their businesses, and improve their lives. As a result, the online education industry is booming. Almost one BILLION dollars are changing hands every single day. And how much (or little) of that is yours depends on your ability to adapt to a new framework for creating experience-based online courses that hook your customers on taking action, getting results, and buy from you over and over again.
All of this is backed up with our live webinars where you can ask questions and watch other business owners get advice. When you watch what other business owners are doing with this system you will pick up great ideas and achieve amazing results. We will keep you accountable and make sure you succeed.
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When creating a multi-content driven marketing campaign, it all starts with your marketing objective. Whether your goal is to drive awareness, consideration, or action, we’ll help you create a campaign that leverages the most appropriate solutions. Learn how to drive successful campaign outcomes across LinkedIn, Facebook, YouTube and the Google Display Network.
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